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Crafting an Unique Unboxing Experience for Menstrual Cups

Wouldn’t you be happy if you get a bouquet of little flowers for your special season of puberty! Often women feel very reluctant to buy and use menstrual cups, this packaging features a bouquet of little flowers, providing a thoughtful metaphor that resonates with women and encourages them to try the product. Through unique packaging design and storytelling, Ose menstrual cup encourages them to embrace their natural cycle and create a memorable unboxing experience for them.

IDA Design Award: IDA Honorable Mention in the Graphic Design category at this International level competition
Packaging of the World: Featured for my packaging design concept

PROJECT BRIEF

A menstrual cup is a type of reusable feminine hygiene product that is used to collect menstrual fluid during a woman's period. I propose a packaging design concept for such cups drawing inspiration from compound flowers found in nature. As we open the box, we find the instruction manual ready to be unfolded like an origami flower - the idea is to give a strong storytelling to the overall unboxing experience.