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Overview
Swirlz Awareness Ecosystem
The project focuses on creating an Integrated Communication Strategy to raise awareness of newly launched mouthwash by Dr. Reddy's. Designing. We designed In-clinic ecosystem to promote the product & also educate the patients about ‘Oral Mucositis’ by creating multisensorial touch points and drive trial & repurchase of product by the patient/caregiver.
Case-study feature: This project was featured on Dr. Reddy's (Studio 5b) website
MY ROLE
Help in UX Research process, Visual design (Illustrations, Iconography, Layout), UX Strategy, Interface design
TEAM
1 Visual designer, 1 UI Design managers, 2 Resarchers, 1 Project manager, 5+ engineers
TIMELINE
6 weeks
2020
Research
Final design
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